{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-and-retinal","title":"Beauty of Joseon Revive Eye Serum, Ginseng and Retinal","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Revive Eye Serum\u003c\/strong\u003e is a lightweight Korean retinal eye serum with 10% Ginseng Root Extract, liposome-encapsulated Retinal, Niacinamide, and Palmitoyl Tripeptide-5 (Syn-Coll) — clinically tested to visibly improve the appearance of fine lines, dark circles, and loss of firmness around the eyes while remaining gentle on sensitive skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFragrance-free. Clinically tested. Safe for sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e30ml | Made in Korea | Vegan, Cruelty-Free, All Skin Types.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eShipped to UAE, Kuwait, GCC \u0026amp; worldwide from Fashnito — your trusted source for authentic K-Beauty.\u003c\/p\u003e\u003cp\u003e⚠️ Contains Retinal. Not suitable during pregnancy or breastfeeding.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eClinically Tested Results\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKorea Dermatology Research Institute, official BOJ studies:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e8.65% improvement in the appearance of wrinkles in just 2 weeks (21 subjects)\u003c\/li\u003e\n\u003cli\u003e100% satisfied with brightening effect (consumer perception survey, 21 subjects, 2 weeks)\u003c\/li\u003e\n\u003cli\u003eNon-irritating, Sensitive Skin 24-Hour Patch Test (33 subjects)\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eWhy Retinal, Not Retinol\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eVitamin A must convert inside the skin before it becomes active: Retinol converts to Retinal, which converts to Retinoic Acid. Retinal is one step closer to that active form, making it a more direct-acting Vitamin A for visible skin renewal.\u003c\/p\u003e\u003cp\u003eBeauty of Joseon encases it inside liposomes — microscopic lipid spheres made from Hydrogenated Lecithin — which protect the Retinal during storage, support deeper skin penetration, and release it gradually on contact. The result: effective Retinal with a gentler experience, even for the delicate skin around the eyes.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eEvery Ingredient Worth Knowing\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePanax Ginseng Root Extract (10%):\u003c\/strong\u003e The formula’s base at a meaningful 10% concentration. Its saponin-rich profile deeply hydrates, supports a firmer-looking complexion, and helps brighten tired-looking skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRetinal Liposomes:\u003c\/strong\u003e A direct-acting form of Vitamin A that supports visible skin renewal and helps visibly smooth the appearance of fine lines and crow’s feet.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNiacinamide:\u003c\/strong\u003e Helps brighten the appearance of dark circles, strengthens the under-eye barrier, and supports overall skin tone evenness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePalmitoyl Tripeptide-5 (Syn-Coll):\u003c\/strong\u003e A clinically studied peptide that supports a visibly firmer-looking complexion and helps reduce the appearance of fine lines over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdenosine:\u003c\/strong\u003e Helps soothe and supports a smoother-looking complexion and skin elasticity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCeramide NP + Cholesterol + Rapeseed Sterols:\u003c\/strong\u003e Barrier lipid trio that helps keep the eye area supple and sealed against moisture loss.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMacadamia Ternifolia Seed Oil:\u003c\/strong\u003e Lightweight, skin-compatible emollient high in palmitoleic acid.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate:\u003c\/strong\u003e Draws moisture into the skin and helps plump the appearance of fine lines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTocopherol (Vitamin E):\u003c\/strong\u003e Antioxidant protection and lipid stabilizer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCocoa Seed Extract:\u003c\/strong\u003e Antioxidant-rich polyphenols that help soothe and shield the eye area.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eFull Ingredient List:\u003c\/strong\u003e Water, Panax Ginseng Root Extract, Glycerin, Dipropylene Glycol, Caprylic\/Capric Triglyceride, 1,2-Hexanediol, Pentaerythrityl Tetraethylhexanoate, Niacinamide, Butylene Glycol Dicaprylate\/Dicaprate, Cetearyl Alcohol, Sorbitan Olivate, Cetearyl Olivate, Butylene Glycol, Hydrogenated Lecithin, Tromethamine, Carbomer, Glyceryl Stearate, Macadamia Ternifolia Seed Oil, Ethylhexylglycerin, Adenosine, Theobroma Cacao (Cocoa) Extract, Dextrin, Cholesterol, Polyglyceryl-10 Oleate, Disodium EDTA, Retinal, Brassica Campestris (Rapeseed) Sterols, Phytosteryl\/Behenyl\/Octyldodecyl Lauroyl Glutamate, Silica, Sodium Hyaluronate, Tocopherol, Aluminum\/Magnesium Hydroxide Stearate, Potassium Cetyl Phosphate, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Ceramide NP, Palmitoyl Tripeptide-5.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eThis Serum Is For You If…\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e✔ You want a Retinal eye serum for visibly smoother, firmer-looking skin around the eyes ✔ You want to improve the appearance of fine lines and dark circles gently ✔ You want a gentle Retinal formula suitable for sensitive skin ✔ You want a serum that also works as a lightweight full-face treatment ✔ You want a fragrance-free, clinically tested formula\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter toner, pump 1 to 2 times onto fingertip. Using your ring finger, gently pat around the eyes and orbital area. Use morning and night; always follow with SPF in the AM.\u003c\/p\u003e\u003cp\u003e💡 \u003cstrong\u003ePro Tip:\u003c\/strong\u003e Can also be applied to the full face, forehead, and neck. If you have sensitive skin, start 2 to 3 nights per week and increase gradually. Layer over Dynasty Cream to ease skin adaptation in the first few weeks.\u003c\/p\u003e\u003chr\u003e\u003cp\u003eFree from fragrance, parabens, mineral oil and alcohol. Sensitive skin tested.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis is a cosmetic skincare product, not a drug or medical treatment.\u003c\/em\u003e\u003c\/p\u003e","brand":"Fashnito","offers":[{"title":"Default Title","offer_id":43343255929038,"sku":"BOJRES30","price":78.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/3183\/6622\/files\/Beauty_of_Joseon_Revive_Eye_Serum_Ginseng_Retinal_Fashnito.png?v=1774861759"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-next-gen-uv-filters-spf50-pa-fashnito","title":"Beauty of Joseon Relief Sun Rice Probiotics , next-gen UV filters, SPF50+ Pa+ - Fashnito","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Relief Sun: Rice + Probiotics\u003c\/strong\u003e is a lightweight Korean daily sunscreen with SPF50+ PA++++ broad-spectrum UV protection, powered by four next-generation filters and a skincare base of 30% Rice Extract plus a five-strain fermented probiotic complex — for a hydrated, calm, glass-skin finish with no white cast, no stickiness, and no pilling under makeup.\u003c\/p\u003e\n\u003cp\u003eMost sunscreens ask you to make a choice: protection or comfort. Relief Sun refuses the tradeoff. Every single day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e50ml | Made in Korea | Chemical Sunscreen, Cruelty-Free, All Skin Types.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShipped to UAE, Kuwait, GCC \u0026amp; worldwide from Fashnito — your trusted source for authentic K-Beauty.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eClinically Proven Results\u003c\/p\u003e\n\u003cp\u003eStudy conducted by Cosmeservice on 50 subjects over 3 weeks:\u003c\/p\u003e\n\u003cp\u003e- Non-irritating and non-sensitizing\u003cbr\u003e- UVAPF ≥ 1\/3 of SPF — meets the PA++++ standard\u003cbr\u003e- Suitable for acne-prone skin\u003cbr\u003e- SPF independently verified by labs in South Korea and Spain\u003c\/p\u003e\n\u003cp\u003eWhy the UV Filters Matter\u003c\/p\u003e\n\u003cp\u003eFour next-generation UV filters, widely used in Korea and Europe for their superior photostability and broad-spectrum protection:\u003c\/p\u003e\n\u003cp\u003eDiethylamino Hydroxybenzoyl Hexyl Benzoate (DHHB): Stable, photostable UVA filter with excellent broad-spectrum coverage; does not penetrate the skin.\u003c\/p\u003e\n\u003cp\u003eEthylhexyl Triazone (EHT): High-efficiency UVB filter, more stable than older alternatives.\u003c\/p\u003e\n\u003cp\u003eDiethylhexyl Butamido Triazone (DBT): Broad-spectrum UVB filter with excellent photostability.\u003c\/p\u003e\n\u003cp\u003eMethylene Bis-Benzotriazolyl Tetramethylbutylphenol (Tinosorb M): Hybrid UVA and UVB filter covering the full UV spectrum — one of the most protective filters available globally.\u003c\/p\u003e\n\u003cp\u003eWhat's Nourishing Your Skin Underneath\u003c\/p\u003e\n\u003cp\u003eRice Extract (30%): The formula's base, not a trace ingredient. At 30% concentration, Oryza Sativa delivers amino acids, vitamins, and ferulic acid to hydrate, soothe, brighten, and protect from environmental stress.\u003c\/p\u003e\n\u003cp\u003e5-Strain Fermented Probiotic Complex: Lactobacillus\/Pumpkin Ferment, Bacillus\/Soybean Ferment, Saccharomyces\/Rice Ferment, Monascus\/Rice Ferment, and Aspergillus Ferment work together to calm the skin's microbiome, strengthen the barrier, and keep skin resilient under daily UV exposure.\u003c\/p\u003e\n\u003cp\u003eGreen Tea (Camellia Sinensis) Leaf Extract: Antioxidant-rich; regulates oil, soothes inflammation, and protects against UV-induced free radical damage.\u003c\/p\u003e\n\u003cp\u003ePanax Ginseng Root Extract: Hanbang heritage active; supports skin vitality, elasticity, and antioxidant defense.\u003c\/p\u003e\n\u003cp\u003eNiacinamide: Brightens tone, refines pores, and reinforces the moisture barrier alongside UV defense.\u003c\/p\u003e\n\u003cp\u003eAdenosine: Anti-aging active that visibly reduces fine lines with consistent daily use.\u003c\/p\u003e\n\u003cp\u003eTocopherol (Vitamin E): Antioxidant protection with added moisture support.\u003c\/p\u003e\n\u003cp\u003eCoconut Fruit Extract and Sugarcane Extract: Natural skin-softening and hydrating botanicals rounding out the formula.\u003c\/p\u003e\n\u003cp\u003eFull Ingredient List: Water, Oryza Sativa (Rice) Extract (30%), Dibutyl Adipate, Propanediol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Ethylhexyl Triazone, Niacinamide, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Coco-Caprylate\/Caprate, Caprylyl Methicone, Diethylhexyl Butamido Triazone, Glycerin, Butylene Glycol, Oryza Sativa Germ Extract, Camellia Sinensis Leaf Extract, Lactobacillus\/Pumpkin Ferment Extract, Bacillus\/Soybean Ferment Extract, Saccharum Officinarum Extract, Macrocystis Pyrifera Extract, Cocos Nucifera Fruit Extract, Panax Ginseng Root Extract, Monascus\/Rice Ferment Filtrate, Pentylene Glycol, Behenyl Alcohol, Poly C10-30 Alkyl Acrylate, Polyglyceryl-3 Methylglucose Distearate, Decyl Glucoside, Tromethamine, Carbomer, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, 1,2-Hexanediol, Sodium Stearoyl Glutamate, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Xanthan Gum, T-Butyl Alcohol, Tocopherol, Aspergillus Ferment, Lactobacillus\/Rice Ferment, Saccharomyces\/Rice Ferment Filtrate.\u003c\/p\u003e\n\u003cp\u003eThis Sunscreen Is For You If\u003c\/p\u003e\n\u003cp\u003e- You live in a hot or humid climate and need SPF that stays comfortable all day\u003cbr\u003e- You've given up on sunscreen because every formula left white cast or greasiness\u003cbr\u003e- You want your SPF to do skincare work — hydrate, brighten, and soothe — not just sit on top\u003cbr\u003e- You wear makeup and need an SPF that layers without pilling\u003cbr\u003e- You have sensitive, acne-prone, or dehydrated skin\u003cbr\u003e- You want the reassurance of dual-lab verified UV protection\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eApply as the final step of your morning skincare routine. Use a generous amount, two finger lengths, over face, neck, and all exposed areas. Reapply every 2 to 3 hours when outdoors, after sweating, or after swimming.\u003c\/p\u003e\n\u003cp\u003ePro Tip: For dry or normal skin, layer over Dynasty Cream for an extra boost of nourishment. For oily skin, use as a standalone final step — the formula is designed to be light enough on its own.\u003c\/p\u003e\n\u003cp\u003eFree from fragrance, alcohol and parabens.\u003c\/p\u003e","brand":"Fashnito","offers":[{"title":"Default Title","offer_id":43343274672334,"sku":"BOJRSRP50","price":78.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/3183\/6622\/files\/Beauty_of_Joseon_Relief_Sun_Rice_Probiotics_SPF50_Pa_Fashnito.png?v=1774863436"},{"product_id":"beauty-of-joseon-dynasty-cream-glass-skin-glow-fashnito","title":"Beauty of Joseon Dynasty Cream, glass-skin glow - Fashnito","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Dynasty Cream\u003c\/strong\u003e is a dewy, deeply nourishing Korean moisturizer built on Hanbang tradition — 29% Rice Bran Water and 5% Ginseng Root Water paired with niacinamide, ceramide NP, and triple hyaluronic acid for skin that feels firmer, smoother, and more hydrated with every use.\u003c\/p\u003e\n\u003cp\u003eBefore the serums, the sunscreens, the viral toners — there was Dynasty Cream. Beauty of Joseon's very first product, still their most beloved, still impossible to replace. A formula that makes every other layer of your routine land better.\u003c\/p\u003e\n\u003cp\u003eFragrance-free. Silicone-free. Non-irritating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e50g | Made in Korea | Cruelty-Free, Non-Comedogenic, All Skin Types.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShipped to UAE, Kuwait, GCC \u0026amp; worldwide from Fashnito — your trusted source for authentic K-Beauty.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eClinically Tested\u003c\/p\u003e\n\u003cp\u003eNon-irritating on sensitive skin in a 24-hour patch test (Korea Dermatology Research Institute, 33 subjects).\u003c\/p\u003e\n\u003cp\u003eThe Ingredients Worth Knowing\u003c\/p\u003e\n\u003cp\u003eRice Bran Water (29%): The base of the formula, not a supporting player. Joseon-era women called this their Beauty Water — at 29% concentration, it delivers amino acids, Vitamin E, and minerals that hydrate, brighten, and smooth from the first application.\u003c\/p\u003e\n\u003cp\u003eGinseng Root Water (5%): In the Joseon Dynasty, ginseng was called Shincho, herb of the gods. Its saponin-rich extract energizes skin, supports elasticity, and brings visible firmness that synthetic ingredients can't replicate.\u003c\/p\u003e\n\u003cp\u003eNiacinamide (2%): Balances sebum, refines texture, supports the moisture barrier, and evens tone without irritation.\u003c\/p\u003e\n\u003cp\u003eSqualane (2%): Mimics the skin's own lipids to lock in moisture and protect against environmental stressors, without clogging pores.\u003c\/p\u003e\n\u003cp\u003eAdenosine: A well-researched anti-aging active that visibly reduces the appearance of fine lines and wrinkles with consistent use.\u003c\/p\u003e\n\u003cp\u003eCeramide NP + Triple Hyaluronic Acid: Ceramide NP reinforces the moisture barrier; Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, and Sodium Hyaluronate hydrate at three depths simultaneously.\u003c\/p\u003e\n\u003cp\u003ePhellinus Linteus Extract (Sangwhang Mushroom): A rare medicinal mushroom prized in Korean herbal medicine for its antioxidant and skin-strengthening properties — one of the formula's most distinctive Hanbang elements.\u003c\/p\u003e\n\u003cp\u003eScutellaria Baicalensis Root (Skullcap): Anti-inflammatory and antioxidant botanical that calms redness and defends against free radical damage.\u003c\/p\u003e\n\u003cp\u003eLycium Chinense Fruit (Goji Berry): Brightening, antioxidant-rich traditional berry used in Korean herbal remedies for skin vitality and radiance.\u003c\/p\u003e\n\u003cp\u003eCoptis Japonica Root: Traditional Hanbang herb with antimicrobial and brightening properties; supports clearer, more even-toned skin.\u003c\/p\u003e\n\u003cp\u003eSafflower Seed Oil (Carthamus Tinctorius): Lightweight, non-comedogenic emollient high in linoleic acid; nourishes without heaviness, suitable even for breakout-prone skin.\u003c\/p\u003e\n\u003cp\u003eHoney Extract: Natural humectant and antimicrobial that draws moisture into the skin and keeps it there.\u003c\/p\u003e\n\u003cp\u003eFull Ingredient List: Water, Oryza Sativa (Rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Dicaprylate\/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Xanthan Gum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate\/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic\/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract.\u003c\/p\u003e\n\u003cp\u003eThis Cream Is For You If\u003c\/p\u003e\n\u003cp\u003e- Your skin feels dry, tight, or dull no matter what you use\u003cbr\u003e- You want a moisturizer that actually improves skin over time, not just on application\u003cbr\u003e- You love traditional Korean Hanbang ingredients rooted in real history\u003cbr\u003e- You need something fragrance-free, gentle, and non-irritating\u003cbr\u003e- You want a dewy, glass-skin finish without silicones or grease\u003cbr\u003e- You're building a routine and need a moisturizer that layers cleanly under SPF and makeup\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eAs the final step in your skincare routine, apply a generous coin-sized amount to face and neck. Gently pat to aid absorption, don't rub.\u003c\/p\u003e\n\u003cp\u003eAM: Follow with broad-spectrum SPF.\u003cbr\u003ePM: Use as your last nourishing step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e: For oily or acne-prone skin, use a dot (half a pea-size) — a little goes a long way. For very dry skin, layer under a sleeping mask for overnight repair.\u003c\/p\u003e\n\u003cp\u003eFree from fragrance, silicones, parabens, mineral oil and alcohol.\u003c\/p\u003e","brand":"Fashnito","offers":[{"title":"Default Title","offer_id":43343308030158,"sku":"BOJDC50","price":93.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/3183\/6622\/files\/Beauty_of_Joseon_Dynasty_Cream_Fashnito.png?v=1774863632"}],"url":"https:\/\/fashnito.com\/collections\/beauty-of-joseon.oembed","provider":"Fashnito","version":"1.0","type":"link"}